Nothing is more German than Kraftwerk, not even Germans themselves. Kraftwerk has long since risen to national myth, with significant help from English-speaking writers with a certain affinity for everything German. The obituaries that appeared after the recent death of founding member Florian Schneider resemble the usual pieces written about the group. All emphasize the numerous popular references to the band and the influence their sounds, beats and melodies have had on the music world: from David Bowie’s “Berlin Trilogy” and “V2 Schneider” (1977) to the Kraftwerk samples in the early hip hop and techno tracks of Afrika Bambaataa’s “Planet Rock” (1982) and Cybotron’s “Clear” (1983) and the work of Daft Punk and Coldplay. What they do not mention, however, is that Florian Schneider, together with his long-time partner Ralf Hütter, managed to create an image that would prove to be Germany’s most internationally successful pop export: the cold German.
The cold German: The thermo-aesthetics of Kraftwerk. On the Obituaries on Florian Schneider